When Pixels Meet Proximity: Propellant Media’s Rendezvous with Near-Me Magic
Picture walking by a café, and as the scent of freshly brewed coffee tantalizes your senses, a pop-up on your phone offers a discount for a cappuccino at that very café. Sounds like serendipity, right? This isn’t a happy accident but a calculated marvel, a symphony of art and science, playing out through proximity advertising. […]
Continue Reading