Five Essential Elements of Good Church Websites


1. Clear Vision

It may come as a surprise, but the primary purpose of church websites is to communicate vision rather than information. A vision statement is essential, but it is only information if it is not implemented. Vision is more than just a statement for a church; it is a motivated lifestyle shared by the congregation. And, in the process of defining a church’s vision, you’ll discover that a website, cool functionality, social media, or CMS that will be used aren’t the main focus. It is about developing a strategy, clarifying the church’s direction and goals, and organizing how the website fits into this established vision.

Vision is essential for a successful church website. This is clear from The Village Church’s website. Their vision statement, “Bringing glory to God by making disciples,” is prominently displayed. This statement gives rise to a slew of ways in which they are putting their vision into action: a billboard of current events and stories, a link to download the latest message, and other announcements bout the church’s activities.

2. Engaging Design

When discussing church logos, we briefly discussed aesthetics. Websites are no exception. The church is responsible for creating beautiful things for the glory of God. If your church’s website is the first point of contact for someone, make it a positive one. At the same time, a church’s website design will be uninteresting if it does not communicate effectively. Users prefer information over flash. A good and engaging design does not detract from the user’s objective.

3. Sound Information Architecture

A church’s website’s hierarchy and information flow should make sense. This may seem obvious, but many church websites fail to meet this requirement. Users do not want to be surprised because they frequently have a goal in mind. Perhaps you’re new to the site and want to know when services are available. A good church website makes it simple to find that information quickly and in a logical manner. The James River Assembly is an excellent example of information architecture. The user understands their website.

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